Do you want to know how to create Facebook videos that will get you SALES?
The answer is this.
Keep IT SIMPLE.
All you need is a camera, like your iPhone, YOU and something to talk about. Point the camera at you, deliver your message for a maximum of 2 – 3 minutes and upload it online.
Rinse and repeat.
That’s all you need, no fancy DSLR, no studio setup, no makeup, nothing else. Just you, a camera and something to help your marketplace with, a message you would like to share.
This is so effective that even successful marketers, people with millions of dollars in their marketing budget now use the “iPhone video” method, making their online presence seem as casual as possible.
So if you’ve never recorded a video because you were afraid that you need to be perfect, fear no more. That imperfect approach will get you a lot more sales than something that seems recorded in a television studio.
What about AFTER you shot the video?
Should you leave it raw, unedited?
Well, sometimes I do but if you’re just starting out and you want to stand out, here are a few tricks that you can use to make your video be seen and appreciated. All of these you can do at home or hire someone for cheap on Fiverr to do them for you.
So here are my tricks on how to make your Facebook videos from GOOD to GREAT.
#1 – Add A Subtitle
Most people don’t play audio from their phone. This is because they’re in a public space or there’s noise around or maybe they don’t feel like it.
So by adding a simple subtitle, you increase the chance that your video will be consumed dramatically.
How do you do this?
There is a simple tool online called Kapwing (kapwing.com) that allows you to upload your video and to manually add subtitles. It’s very intuitive and anyone can use it. But if you don’t want to bother with it, there are many providers on Fiverr that will transcribe and add a subtitle for just $5.
Or you can follow the easy option.
If you upload your video on your Facebook Page, then you will have three options. You can write the subtitles yourself, upload an SRT file or even have Facebook auto-generate this for you.
The auto-generated subtitle is not the best, but it is accurate 80 – 90% of the time and it is better than not having one at all.
How do you do this?
Once you upload your video, click “Subtitles & Captions (CC)” in the column to the right”. You’ll be presented with these three options. Once you click “auto-generate”, it will take maybe 3 – 4 minutes to complete it.
What about YouTube?
It’s almost the same. Publish a video. Click the edit menu. Pick “Subtitles and CC”. Click “Language (Automatic). That’s all. Now your video will have beautifully auto-generated subtitles.
#2 – Make Your Videos Beautiful
You need not know video editing. You need not buy something like Sony Vegas or Final Cut Pro to make your videos look professionals.
Actually, there are apps for your iPhone or Android that will do this for you. All you have to do is to click one button and it will take care of everything for you.
The first one is A COLOR STORY APP.
The beauty of this app is that it gives you different filters you can apply to your videos to give them an unique look. It’s like using the editor on Instagram, just more powerful and easier to use. Oh, and you can also crop your videos directly in the app.
The second one is CHROMIC.
Do you want to make your videos have that cinematic, high quality look?
Don’t run to the shop to buy a $5000 camera. Instead, just download Chromic and apply one of its filters.
The third one is VIDEOLEAP.
Do you know Enlight?
It’s one of the best photo editing apps right now. It can do some amazing tricks and get you the same results as if you were paying a $200 – $300 to a photo editor, for a single photo. Well, Videoleap is an app from the same company as it is just as incredible.
There are some incredible control tools but what I really love is the ability to pixelate certain areas of your video. So if you do a tutorial and you don’t want to reveal passwords or any personal information, use this app and it will take care for you.
It’s incredible what apps can do nowadays, aren’t they? In the past, you had to be a seasoned video editor to do even basic things. Now, it is enough to download an app and make your videos stand out.
#3 – Get An Intro
If you have a YouTube channel or you have a series of videos, then you must have an intro. This is a short sequence you put at the start of each one of your videos and which will help you build a brand in the mind of your customers.
How do you get one?
It’s simple. You go to Fiverr. There are hundreds or even thousands of people that can create customized intros for you. Some use kinetic typography (cool) while others are just beautiful. You pick what you like, tell your designer what you want and in just a few days, you’ll have a beautiful intro you can add to all your videos.
And you can just use the apps I’ve told you about before to add this section before your main video. You need not download the video to your computer and edit it there.
Look, as long as you have a simple phone with a camera, you can create beautiful videos. While good lighting and such is nice, you can correct almost all flaws in your video with free and very cheap apps. The only thing remaining for you is to take action, to record your videos and to put yourself out there.
Once you do that, 80% of the work is done.
The rest, is easy.
Best regards,
Imran
